Product Strategy and Vision by Amazon Sr Product Manager, Vijay Bhaskar Devarapalli

This is a topic that is very important for beginner PMs, and for those who are already Pms.

Product Strategy - Why does this term exist?

  • Key to unlock potential.

    Firms can thrive or die basis their product strategy

  • Laser sharp focus on customer value.

    To help focus on the value that matters the most.

  • Product Road-map.

    To help build a road map from the product strategy.

  • Identifying the product Opportunity.

    Firms can thrive or die basis their product strategy.

Defining a Product Opportunity

You determine the product of the opposite day, which is at the intersection of these three parts. You always start with the customer to determine what the customer's unmet needs are, and you know how you can solve those problems. Can your team find opportunities to address these issues? You can create this product to solve this problem. The exploitation of a product is its exclusion from these three elements.

Three aspects of a Product Opportunity:

  • Problem

  • Persona

  • Product

When you're trying to solve a problem and identify that specific person, that's when you can see what specific product you can create. This is the closest thing to a possibility.

Macro view vs Product specific view.

Macro View:

  • Focus on categories, segments

  • Independent of product

  • Precedes product opportunity assessment

  • Infrastructure/Financial/Technology feasibility

Product specific view:

  • Linked to specific product needs

  • Specific user personas/segments

  • Refine the persona and deep dive on specific opportunity

Opportunities can start at two end.

Be open on both sides and at both ends of the spectrum.

Sources of Product Opportunities

It is important to find the right ones among the many possibilities, check as many as possible to find the ones that suit you.

Work backwards from the customer

Not every product feature will bring the same set of values.

Not every product feature will bring the same set of values. not always what customers think they need is the right need.

Assessing Opportunities: Three Dimensions


5 Questions

  1. Exactly what problem will this solve?

  2. For whom do we solve that problem and how big is the market?

  3. Why are we best suited to pursue this and is this a 2-way door?

  4. How will we get this to market?

  5. How will we measure success of this product?

These mental models will help you quickly follow the path and then build a roadmap.

Vijay Bhaskar Devarapalli, Amazon Sr Product Manager