Product Analytics to Uncover the Customer Journey by Indicative, Dan Vaccaro

Indicative is a customer analytics platform that connects directly to your data warehouse. The average user does not need any special knowledge to get much benefit from the platform.

When a customer logs in, the first thing they usually do is view their KPIs in the dashboard. Dashboards are used by product and marketing professionals and senior executives to get a quick and clear view of how customers are interacting with their product. They are fully customizable to your specific analytical needs, so they can all be moved, resized, reformulated, and reorganized. It is also very easy to share the dashboard through a public link, through scheduled reports, you can embed them in emails or on web pages. You can use segmentation queries to show groups of customers that share common characteristics. The indicative supports many different ways to visualize different queries.

Example of a multipath funnel

An example of cohort queries that is used to monitor and track user re-engagement.
At any time, you can define a group of users to track and define a single event or behavior that you want to track. This is a great opportunity to use the cohort tool to analyze retention, activation, and overall engagement.

Journeys is quite easy to use but incredibly powerful. This allows you to visualize all customer journeys again, either from the start point or the end point.
You can see what customers are doing after downloading the app, or what users are doing before subscribing or crashing.

Indicative does a really good job of bringing our various analysis tools together. then you can start looking at conversion rates, dive deeper into different user groups, even segment them for further analysis, and start really analyzing the number of users.
The results of the work can be immediately saved and at any time you can return and view them.

Indicative is the only analytics platform with powerful multipath functionality. Use cases for a multipath funnel can range from understanding conversion paths to detecting user dropouts or conducting Bi-testing.
How to integrate with e-commerce platforms?
This is done through a custom IP segment and you can use it to connect to marketing automation platforms. And you can use it again if you want to create a custom segment. Once you have this user segment, you can upload it to a CB file and then use that file with all their information to export to any other e-commerce platforms.

Dan Vaccaro, Indicative