How do think about our roadmap?
Business KPI: Improve retention, payer/subscriber conversion, increase LTV, increase in orders, increase average order value
They may also look like: customers drop off in onboarding, customers exposure to premium features, customers struggle to pick the right order, customers find it difficult to checkout
How do we generate step function changes to user growth or revenue?
How do we broaden our category?
We have great loyalty - What can we sell to our customers?
Can we create ACCESS to new experiences?
How do they fit in your roadmap?
How do we breakdown short term goals?
Robust roadmap around short term goals
Building a roadmap around long term goals
An ideal view of product roadmap
How do we achieve THE BALANCE?
What should be in your roadmap to achieve short term goals?
A/B Testing, Driven by critical insights, local maximum levers, repeatable & optimizable over years, segmentation & cohorting
What should be in your roadmap to achieve long term goals?
Macro approach driven by internal insights
Work backwards from a business goal
Leverage short term sprints to validate the space
Smarter approach with finding signals.
Ramanand Reddi, Tinder VP of Growth