"Set of technologies that enable products to share data and experiences with one another"
The platform is the way forward to enable customers to get more and more products in a scalable way.
Transaction platforms allow transactions between multiple users.
Many companies can focus on a specific goal and once it is well built, that industry company will be focused on capturing that specific space. And we need to understand how to manage platform products.
The platform is about scalability and reusability.
There is product management for customer growth, the main goal of which is to increase engagement, increase revenue or attract more customers. The purpose of their organization is to connect with customers and understand which one will work best.
If you look at the platform from the other side, then there are many platforms, and each of these segments would need the power of these platforms. Once you create a platform, the platform will have its own experience for end customers, so you need to understand how to specifically interact with your platforms. And it is important that the platform product manager contacted each of these product lines and understood how to build a platform for the future. It can be built in a scalable way and based on the organizational structure of the company.
You need to understand why creating the right platform experience is important for end customers and what are the different types of best practices, especially for platform product management.
Build a strategic platform vision
Understand the broader big picture along with necessary research and data analysis
Understand organization priorities / goals at define clear KPIs
Business and Architectural alignment
Understand customer's customer as well
Create concise long-term product roadmaps
Abuse management platform for different use cases
Dispute management as a service.
Balanced approach on prioritization
Manage different types of stakeholders – users, primary internal stakeholders, customer growth Pms, developers
Solve the pain
Concise at accurate communication for scaling the platform easily
Customize for biggest partners – Google and PayPal
Business goals for immediate partner need vs scalable common platforms
Collaborate to execute relentlessly
Measure at monitor to learn continuously
Receive feedback from stakeholders at customers to learn continuously
Monitor at measure the KPIs continuously
Be open-minded and gather product feedback to build a more valuable platform
Documenting the capabilities to enable self-serve integration
Monitoring performance of strategies on managing fraud at identifying enhancements
Business review on a periodic fashion
These are guidelines or suggestions that you would recommend having on your platform and that's what we do on our platform to accommodate. It helps to understand emerging trends and create those right opportunities on the platform.
Manickkam Pandian, PayPal Sr PM