SaaS Benchmarks
A lot of data can be found on https://getlatka.com/
Churn Rate
Baremetrics focuses on monthly customer churn, and reports on average monthly churn rates across cohorts of companies with similar ARPA (Average Revenue per Account) values.
Average monthly churn rate across all Baremetrics clients is 7.5%. It’s equivalent to 61% yearly churn.
Source: https://growrevenue.io/churn-rate-benchmarks/
https://recurly.com/research/churn-rate-benchmarks/
Bounce rate
The average bounce rate for websites is 61%
Source: https://growrevenue.io/bounce-rate-benchmarks/
User Activation
From the table above you can quickly infer that if a 25% increase in activation contributes to a 34% increase in MRR in 12 months, activation affects MRR by the factor of x 1.34 – compared to x1 for acquisition and only x 0.3 for referrals.
Source: https://userpilot.com/blog/user-activation-benchmarks/
Average CAC
Equity Capital Raised by Company ARR
Source: https://www.europeansaasbenchmark.com/
2020 Expansion SaaS Benchmarks
Source: https://openviewpartners.com/blog/saas-benchmarks-hyper-growth/
SaaS Benchmarks by SaaS Capital
Median Public SaaS Company Valuation Multiple
Growth by ARR
Source: https://www.saas-capital.com/research/2020-private-saas-company-growth-rate-benchmarks/