A lot of data can be found on https://getlatka.com/
Baremetrics focuses on monthly customer churn, and reports on average monthly churn rates across cohorts of companies with similar ARPA (Average Revenue per Account) values.
Average monthly churn rate across all Baremetrics clients is 7.5%. It’s equivalent to 61% yearly churn.
The average bounce rate for websites is 61%
From the table above you can quickly infer that if a 25% increase in activation contributes to a 34% increase in MRR in 12 months, activation affects MRR by the factor of x 1.34 – compared to x1 for acquisition and only x 0.3 for referrals.