| Formula | Example |
NEW: [Blog Post Title] | NEW: How Slack Generates 100,000,000 Website Visitors Per Month |
[Number] Lessons [I/We] Learned by [Action You Took] | 7 Lessons I Learned Doubling Sumo’s Blog Traffic From 100,000 To 200,000 Visitors In One Month |
How [Type Of Person] did [Action They Took] | How 35 influencers grew their sites from 0-10K visitors |
The Best Of [Topic] | The best time to send emails |
How Your [Data Point] compares to everyone else’s | How your email opt-in rate compares to everyone else’s |
Here’s Why We [Something Remarkable] | Here’s why we just spent $1.5 million |
My Big [Topic] Mistake | My big email popup mistake |
[Authority’s Name] [Topic + Secret/Tips] | Tony Robbins’ 1,000,000 website visitors per month traffic strategy |
How We [Result] In [Timeframe] | How we grew a site from 0 to 10k visitors in a month |
[Action] Now | Open this right now |
[Case Study] [Result of Case Study] | [Case Study] Kickstarter campaign makes $15k in 28 hours |
How To [Achieve Desired Result] | How to get 2,239 email subscribers in 117 days |
[Celebrity] School Of [Topic] | Tony Robbins School Of Marketing |
Do THIS [Benefit] | Do THIS if you want more website traffic |
[Name of Newsletter] [Issue #] | The Sumo Email Marketing Newsletter #24 |
[Number] experts [Topic] | 10 experts share their one EPIC roundup post |
Avoid These [Number] [Topic] [Pitfalls/Mistakes] | Avoid these 10 call-to-action button mistakes |
[Topic 1], [Topic 2], and [Main Topic] | UFC, sore thumbs, and power words |
The Art Of [Topic] | The art of headline writing |
The [Percentage] Rule Of [Topic] | The 80% rule of testing a business idea |
The most interesting [Person] in the world | The most interesting ecommerce entrepreneur in the world |
Can’t believe how much you’ll love this [product] | Can’t believe how much you’ll love this List Builder app |
Normally We [Do Something]. You Get It [New Way] | Normally we charge $500 for this advice. You get it free in our new Sumo Marketing Book |
Last call: [Name Of Product] closes in [#] hours | Last call: Sumo Pro Account closes in 3 hours |
Fix Your [Problem] Now | Fix Your Email Open Rates Now |
Try Out [Product] For Yourself | Try out Sumo for yourself |
[Flash Sale] [Name of Product] [Discount] | Flash Sale: Black Rhinos Book 50% Off |
[Time Left]: [What’s on offer] for [Discount] | 48 hours left: 1 year of Beacon Unlimited for free |
Quick Announcement: [Topic] is here | Quick announcement: The live Shopify case study is here |
[Audience] [Topic] | Ecommerce owners! Here’s how to grow your ecommerce business |
Proof That [Product] Works | Proof that Sumo’s cart abandonment strategy works |
Don’t buy [Product Name] until you read this | Don’t buy Sumo for your Shopify store until you read this |
[Subject] vs [Subject] | $$$ vs % off discount |
The Death Of [Topic] | The death of Facebook ads |
How can you [Topic]? | How can you grow your YouTube channel? |
You, A [Desired Result]? | You, an ecommerce all-star? |
Imagine [Desired Result] | Imagine having a full year of content planned in advance |
Save [Discount] [Items] This [Season]! | Save 25% on shoes this spring! |
The most surprising [Product] features you aren’t using | The most surprising Sumo features you aren’t using |
[Number] People Can’t Be Wrong | 5,000 people can’t be wrong |
Use This [Thing] | Use these WordPress plugins |
I Found You Through [Contact First Name] [Contact Last Name] | I Found You Through Mark Zuckerberg |
A better way to [achieve goal] | A better way to capture email subscribers who buy |
The Real Reason [Target Market] [Attracted To Product/Topic] | The real reason Shopify store owners use Sumo |
The Truth About [Topic/Person] | The truth about Sumo.com discount codes |
The Problem With [Insert Problem] | The problem with your Pinterest marketing strategy |
[Event Name] [Reason for Messaging] | SumoCon 2020 Tickets |
Let me [action] | Let me show you how to get video testimonials from customers for $10 |
[Name], are you the correct contact? | Bob, are you the correct contact? |
Can I Help with [Topic/Problem]? | Can I help increase your traffic from affiliates? |
Idea to help solve [Problem] | Idea to help get people referring friends to your business |
[Name], meet [your new product/feature] | Dean, meet FAM! |
[Name], just wanted to share this [content] with you | Ash, just wanted to share this video on lowering cart abandons with you |
Will you reach your [Goal] | Will you reach your email list growth goal |
Found you on [network/website] | Found you on Twitter |
[Topic] got you [emotion]? Can I help? | Increasing your website traffic got you down? Can I help? |
[Time of day], [Name] | Afternoon, Ash |
[Company/name] rocks! | Sumo’s blog rocks! |
[Name], I’d love to chat about [topic] | Dave, I’d love to chat about ecommerce pricing |
Here’s the [topic] we discussed | Here’s the quote we discussed |
[Name], thanks for your time [today, yesterday, last week] | Chris, thanks for your time today |
We still on for [Date/Time]? | We still on for Tuesday? |
[X] Ways to [Experience Growth] with [Product] | 5 Ways to Kill Your Next Workout With Sumo Protein |
I forgot to mention [Topic] | I forgot to mention how I get more orders with a GWP strategy |
We haven’t [Action] | We haven’t stopped giving instant discounts |
Missed you, how’s [Day]? | Missed you, how’s Thursday? |
What’s your [Question] | What’s your calendar look like next Wed at 3 pm? |
Follow Up re: [Topic discussed] | Follow Up re: Mobile popup strategy |
Awesome to Meet You at [Event/Place] [Date/Time] | Awesome to Meet You at SumoCon Last Week |
Touching Base Regarding [Topic] [Date/Time] | Touching Base Regarding Our Pitch Yesterday |
Checking in on [topic] | Checking in on our one-page business plan |
[One more thing] about [topic] | One more thing about our ecommerce strategy |
Hey, I [something bad that gets attention] | Hey, I messed up. |
Welcome to [Brand/Name]! | Welcome to Sumo! |
Welcome to [Brand/Name] - [Action encouraged] | Welcome to Warby Parker! Try on some glasses now |
[Business name]: Thank you for being a customer | Dollar Shave Club: Thank you for being a customer |
[Date/Time] You [Action took] | Last Wednesday You Added Nike Running Shoes to your basket |
Your order of [product name] | Your order of Spiderman 3 |
Welcome to [product name] - [next steps] | Welcome to Uber - here’s how to take your first ride |
Action Required: [Task] | Action Required: Confirm Your Email Address |